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NewAI-assisted color formula recall · v0.12 just shipped

The operating system for your beauty business.

Bookings, clients, marketing, your website — all in one place, all talking to each other. Replace five tools with Hathor and take your weekends back.

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The everything tax

You didn't open a salon to babysit software.

The average beauty business runs five tools — a booking app, a card reader, an email blaster, a website builder, and a notes app for formulas. Reconciling them is a part-time job. We bundled it.

Before · the duct tape

A booking app that takes a cut
A separate card reader for payments
An email tool you forget to use
A website nobody updates
Color formulas in a shared spreadsheet
Texts on personal phones
≈ $340 / month · 6 logins · zero sync

After · one place

Booking, calendar, no-shows
Stripe + POS + invoices
Email, SMS, broadcasts, automation
A website you can edit in 4 clicks
Color formulas on the client record
Messaging built in
From $89 / month · one login · everything talks

Features

I · Booking

A calendar that finally works for you.

Intelligent scheduling that prevents double-books, handles multi-staff appointments, and chases deposits automatically — so you can focus on clients, not admin.

Smart conflict detection

Room, resource and staff conflicts caught before they happen.

Multi-staff appointments

Link services across two stylists in a single booking flow.

Tokenized self-service

Clients reschedule without calling — via a unique secure link.

Deposits & no-show fees

Collect a card hold at booking time; charge automatically on cancellation.

II · Clients

Know every client like they're your best regular.

A rich, searchable client record that travels with every appointment — formula history, visit notes, tags, and lifetime metrics all in one place.

Formula history

Every colour mix, result note and timing saved against the visit.

Tags & segments

Filter by service type, frequency, or custom label for targeted outreach.

LTV & frequency

Lifetime value and rebook-rate visible at a glance on every profile.

GDPR-ready deletion

One-click personal-data erasure with an immutable audit trail.

III · Marketing

Campaigns that run themselves.

Build automation rules with a visual editor, fire email and SMS broadcasts to the right segment, and watch referral revenue compound — without touching a third-party tool.

Visual rule builder

When / Then logic for rebooking nudges, birthday offers and lapse flows.

Email + SMS broadcasts

Segment-targeted sends with open and conversion tracking built in.

Referrals & loyalty

Automatic points accrual and a shareable referral link per client.

Codes & memberships

Time-limited discount codes and recurring membership packages.

IV · Website

Your public face, live in minutes.

Every account ships with a branded public site and online booking page. Connect a custom domain, and your Google Business profile stays in sync — zero maintenance.

Public site out of the box

Services, team bios and gallery auto-generated from your account data.

Custom domain

Point your own domain with one DNS record — SSL provisioned automatically.

SEO & analytics

Structured data, sitemaps and a traffic dashboard included by default.

Google Business sync

Hours, services and photos pushed to your Google listing automatically.

The whole stack

Twenty-five modules, one product.

A non-exhaustive map of what you can stop paying for, signing into, and reconciling at 11pm on a Tuesday.

  • DashboardDaily cockpit · KPIs · activity
  • CalendarDay · week · month · drag-resch.
  • CRMProfiles · history · formulas
  • ServicesCatalog · packages · variants
  • StaffHours · commissions · perf.
  • InventoryRetail + back-bar · low-stock
  • Payments & POSStripe · PayPal · tips · invoices
  • SubscriptionYour plan with Hathor
  • FinancialsP&L · expenses · cash flow
  • PayrollCommissions · statements · tips
  • CampaignsMulti-step · audience · attribution
  • EmailDrips · broadcasts · templates
  • SMSTwilio · STOP · inbound replies
  • AutomationWhen → if → do · loop-guarded
  • ReferralsPer-client link · reward fulfillment
  • ReviewsPost-visit asks · GMB sync
  • Discount codes$ / % · single / multi-use
  • MembershipsRecurring · benefits · payouts
  • Public websiteAuto-generated · editor · domains
  • Client portalTokenized · mobile-first
  • MediaLibrary · galleries · brand kit
  • TrainingPrograms · modules · certificates
  • Multi-location3+ studios · per-loc reports
  • Mobile appBranded for your studio (Pro+)
  • IntegrationsStripe · PayPal · SendGrid · Twilio

Illustrative outcomes

What good looks like on Hathor.

fewer no-shows
38%
Typical in the first 90 days after enabling SMS reminders + a deposit policy.
rebook rate
+22%
Six-week refresh automations turn one-time guests into regulars.
saved per week
11 h
Owner-hours reclaimed from booking, bookkeeping, and email.
extra revenue / quarter
$8.4k
From win-back automations alone, modelled on a 6-stylist studio.

Illustrative figures based on typical results — not a guarantee of outcomes.

Pricing

Simple pricing for every stage

Start with the essentials and upgrade as your locations, team, and client base expand. All plans include a 14-day free trial — no credit card required.

Billing cycle
  • 1 location

    Starter

    $89/mo

    billed monthly

    Solo practitioners · 1 chair

    • Online booking + calendar
    • Clients CRM
    • Services + products
    • Stripe checkout
    • Email + SMS reminders
    • Basic public website
    Start free
  • 1 location

    Growth

    $189/mo

    billed monthly

    Up to 8 staff

    • Everything in Starter
    • Full public website
    • Marketing campaigns
    • Email marketing
    • Sell training programs
    • Limited automation
    • Up to 8 staff
    Start free
  • Most popular
    Multi-location

    Pro

    $389/mo

    billed monthly

    Up to 25 staff

    • Everything in Growth
    • Custom domain
    • Multi-location
    • Full training academy
    • Mobile-app branding
    • Full automation
    • Up to 25 staff
    Start free
  • Multi-brand

    Enterprise

    Custom

    Tailored to your brand

    Multi-brand · 25+ staff

    • Everything in Pro
    • White-label mobile app
    • Full API access
    • Dedicated CSM
    • SLA & priority support
    • Custom integrations
    • Unlimited staff
    Talk to sales

All prices in USD. Annual billing saves up to 17%. Start free — no credit card required.

Trusted by 2,400+ studios across 18 countries

  • Lumière
  • NOVA SALON
  • Atelier Rose
  • Clarity
  • The Strand
  • FORME

Customers

Salons that outperformed their old stack.

  • We cut our no-show rate from 14% to under 4% in the first six weeks. The deposit flow alone paid for the subscription.

    Isabelle Moreau

    Owner, Lumière Hair Studio

    12 staff · 2 locations · On Professional since 2022

  • I finally have one place for everything. My colour history, my automations, my website. It actually talks to itself — no Zapier, no spreadsheets.

    Marcus Klein

    Founder, NOVA Salon, Berlin

    28 staff · 3 locations · On Pro since 2023

  • The rebook automations brought in an extra €6,000 last quarter without me lifting a finger. That is real money for a studio our size.

    Amara Diallo

    Director, Atelier Rose, Lyon

    6 staff · 1 location · On Starter since 2024

FAQ

Questions we get a lot.

Still not sure? Our team is online most days and replies within a few hours. No chatbots.

Message the team

One more thing

Try Hathor free for 14 days. Bring your weekends back.

No setup fees. No long-term contract. Full access to every feature from day one — with free migration help from our onboarding team.

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